Archaeological excavation has been finding beautfiul gems around the world. Jewelry has long history. Europe is the main source of motifs that decorate those gems: be it lily, crown, heart, cross etc. Design-wise, stones and architecture are the inspirations too, when developing design concepts. Aspired by the western culture, GOGGI had come up with its modern interpretation of those traditional motifs, and named the new series "L'occident" which means, not-accidentally, "the West."